About Winefriend
WineFriend was created to take the hassle and guesswork out of enjoying a great bottle of wine at a reasonable price. By leveraging data-driven personalisation, they’ve redefined how wine lovers discover new favourites, making the experience seamless, fun, and uniquely tailored to each customer’s palate. Whether you’re a casual sipper or a seasoned connoisseur, WineFriend ensures every bottle is a delightful surprise—without breaking the bank.
The Challenge
Debbie and Yvonne approached us early on in the development of their system with an interesting problem: how to automate some of their business processes without removing the personalisation aspect they needed for their bespoke product offering.
They already had an MVP in the market, with manual wine selection, and needed to improve this to help take the business to the next level.
The Sniper solution
Working closely with their team, we built on their existing platform and enhanced it to add a unique mechanism to support their business processes. We integrated the Umbraco CMS for content management on the front end of the website and have worked with their team for the past 10 years, since 2015, enhancing and extending the system.
What we did
Software Development
We developed a unique software solution to meet the business goals
Custom wine selection system
Developed a custom billing process and automation process to assist with the complicated task of picking wines for customers
3PL integration
Integrated with a 3PL provider to deliver the bespoke picking instructions to their team
Umbraco CMS
Integrated Umbraco CMS into their existing MVP to allow the frontend website content to be content managed and easily updatable
Automation
Delivered business automation for common tasks
Ongoing hosting and updates
Provided server hosting and kept the site fresh with updates over the years.
